1. Project Overview

A growing beverage business approached us with the goal of upgrading their packaging for daily operations.
Although they already had a basic supply chain, they wanted packaging that could deliver better durability, stronger branding, and more consistent quality without increasing costs.

This case represents one of the most common challenges that new or expanding beverage brands face.

2. Client Requirements

During the initial consultation, the client shared a set of clear needs:

• Reliable quality for high-frequency daily use

• Custom logo printing to enhance brand recognition

• Strong and leak-resistant cups/lids for cold drinks such as milk tea, fruit tea, juice, smoothies, and iced coffee

• Flexible order quantities while keeping overall cost stable

• On-time production and stable supply to support business growth

The client wanted a packaging partner who could provide both manufacturing capability and professional guidance.

3. Our Solution

After evaluating their product usage and brand style, we customized a packaging solution tailored to their business:

✓ Premium Materials

We recommended high-clarity PET cups and heat-resistant PP cups, ensuring durability, transparency, and safety.

✓ Custom Logo & Printing

• High-definition logo printing with accurate color reproduction

• Options for frosted finish, glossy finish, and full-wrap printing

• Free digital mockups for design confirmation

✓ Structural Optimization

To reduce cracks and leakage:

• Reinforced sidewalls

• Improved lid tightness

• Smooth rim for comfortable drinking

✓ Cost-Effective Production Plan

We optimized the cup weight and recommended batch scheduling, helping the client maintain stable costs while upgrading quality.

✓ Fast & Stable Lead Time

• Rapid sampling

• 15–20 days production

• Long-term supply capability for continuous orders

4. Results

After implementing the new packaging solution, the client experienced measurable improvements:

• Defect rate significantly reduced

• Brand presentation upgraded, attracting more walk-in customers

• Better cup clarity and strength, enhancing the customer experience

• More consistent supply, improving shop operations

• Lower long-term costs through optimized production planning

Even without major changes to the store's branding, customers immediately noticed the better look and feel of the cups.

5. Client Feedback

Although the client prefers to stay anonymous, their team shared this comment:

“The packaging quality is noticeably higher than what we used before.
The printing looks clean, the delivery is on time, and communication is smooth.
It’s exactly the kind of long-term supplier we were looking for.”

6. Why This Case Matters

This case represents a very common challenge for food and beverage brands worldwide.
It shows how professional packaging customization can directly improve:

• Brand identity

• Customer experience

• Operational stability

• Long-term cost efficiency

Our team continues to support this client with new seasonal designs and product expansions.