The global beverage and fast food packaging industry is entering a new growth cycle in 2025, driven by the rapid expansion of milk tea brands, coffee chains, juice stores, and food delivery platforms. Among all categories, custom printed PP plastic cups, matte transparent cups, and eco-friendly takeaway packaging are showing the strongest demand growth worldwide.

Milk Tea & Cold Beverage Market Continues Rapid Expansion

Over the past few months, international milk tea chains and regional beverage brands have aggressively expanded into:

• Southeast Asia

• Middle East

• Europe

• North America

With this expansion, the demand for high-quality disposable milk tea cups with custom logos has surged. Among all materials, PP plastic cups remain the most preferred choice due to:

• High durability

• Cold and heat resistance

• Cost stability

• Excellent transparency and matte finish options

U-shape matte PP cups, in particular, are becoming the new standard for premium milk tea branding.

Matte Transparent PP Cups Become a 2025 Design Trend

Traditional glossy cups are increasingly being replaced by transparent matte PP cups. Major beverage brands are adopting this style because:

• Matte texture enhances product “premium” perception

• Fingerprint-resistant surface improves visual cleanliness

• Beverage layers and ingredients remain clearly visible

• Social-media-friendly appearance increases online exposure

Customized matte cups with printed logos are now widely used in:

• Bubble tea chains

• Cheese tea brands

• Iced coffee shops

• Juice & smoothie stores

Eco-Friendly Packaging Remains a Core Purchasing Factor

Sustainability remains one of the most critical purchasing drivers in 2025. More buyers now require suppliers to provide:

• Food-grade recyclable PP materials

• Low-ink eco printing

• Kraft paper packaging alternatives

• Plastic reduction solutions for lids and accessories

Many international buyers now treat eco compliance and material certification as mandatory conditions for long-term cooperation.

Custom Logo Printing Becomes Standard for Chain Brands

Brand competition is no longer limited to beverages alone — packaging has officially become a key branding battlefield. Custom logo printing on cups, lids, and takeaway packaging is now considered standard for:

• Franchise chains

• Regional beverage brands

• Startup milk tea concepts

• Cloud kitchens & delivery brands

High-quality logo printing directly improves:

• Brand recognition

• Customer loyalty

• Store professionalism

• Online and offline marketing consistency

Factory-Direct Packaging Suppliers Gain Strong Advantage

Due to global inflation pressure and tighter operating margins, buyers increasingly prefer factory-direct suppliers that can offer:

• Stable product quality

• Competitive bulk pricing

• Fast production lead times

• One-stop customization services

This shift is accelerating the replacement of traditional trading models with direct manufacturer partnerships.

Market Outlook for 2025

Industry analysts project that in 2025:

• Global disposable beverage cup demand will continue steady growth

• Matte PP cups will outperform traditional glossy cups

• Custom logo printing penetration will exceed 80% in chain brands

• Eco-friendly material requirements will become more standardized

For packaging manufacturers and distributors, this means that design innovation, quality stability, and branding support will be the core competitive factors.

Conclusion

The beverage packaging industry in 2025 is entering a new phase defined by:

• Premium matte PP cups

• Custom logo branding

• Eco-friendly material upgrades

• Stronger demand from milk tea and coffee chains

For brands, distributors, and importers, choosing the right packaging partner is no longer only about price — it is about branding power, sustainability compliance, and long-term supply stability.